Raising You The Label is a new matching micro clothing brand, ran by Mum of 2 Nicole. With a background in Buying & Merchandising, Nicole wanted to create a brand rooted in connection, full of natural tones, clever pairings, and an aesthetic design.

The idea of bringing minimal, subtle and classic embroidered phrases, to pair matching clothing for the whole family, was created after her boys established an exclusive matching pyjama club one Christmas and the infectious joy this sparked in her children.

From this, connection will always be a key pillar in the label's story. Our Chand (moon)/ Sitara (stars) set was born as the first example of the Raising You whisper to each other, in the chaos of everyday.

Our embroidery offers a subtle nod to life as a mum, the unbelievable connection we have with our children, and options encompassing South Asian/British roots.

We love to combine connection with style, for Mama, Mini, Massi and more.